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Statistics for Product Managers and Marketers

Read A/B test results, spot misleading averages and choose the right test, with examples from a pet-food e-shop.

Free3 lessons23 min

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  1. Module 1

    Describing data

    Typical values, spread, outliers and the right chart.

    1. 1.1The typical valueMean, median and mode: which one describes a typical CatChow order, and why the choice matters.8 min
    2. 1.2SpreadTwo shops can have the same average order and very different customers. Range and standard deviation show how.6 min
    3. 1.3Outliers and skewed dataOne huge order can make a quiet week look like a record. Learn to spot outliers with the IQR rule and decide what to report.9 min