What's planned
Courses we're working on next. All of them will be free, in English and Ukrainian.
- Coming soon
Customer development: deep interviews
How to talk to customers so you learn the truth, not compliments. Ask about their past behaviour instead of pitching your idea, spot polite lies, and turn conversations into decisions.
Based on: The Mom Test · Rob Fitzpatrick
- Coming soon
Continuous discovery
Make talking to customers a weekly habit, not a one-off project. Map opportunities with an opportunity solution tree, pick what to test, and connect discovery to the outcomes your team owns.
Based on: Continuous Discovery Habits · Teresa Torres
- Coming soon
A/B testing in practice
The natural next step after statistics: choose metrics and guardrails, calculate sample size, avoid peeking and sample ratio mismatch, and read results you can actually trust.
Based on: Trustworthy Online Controlled Experiments · Ron Kohavi, Diane Tang, Ya Xu
- Coming soon
Positioning
A step-by-step way to explain why your product is the best choice for a specific customer: competitive alternatives, unique value, target segment and market category.
Based on: Obviously Awesome · April Dunford
- Coming soon
Outcome-based roadmaps
Build roadmaps around problems and goals instead of feature lists and dates. Now / Next / Later, themes, prioritisation, and how to get stakeholders to agree.
Based on: Product Roadmaps Relaunched · C. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors
- Coming soon
Git for product people
Enough Git to work confidently next to engineers: commits, branches, pull requests, reviewing changes and reading a project's history, without fear of breaking anything.
- Coming soon
AI basics
How large language models work, what they're good and bad at, how to write useful prompts, and how to use AI safely in everyday product and marketing work.