Articles about Rules for honest answers

Articles for product managers and marketers about Rules for honest answers: plain explanations, examples and common mistakes.

October 16, 20269 min read

How to validate a product idea before you build it

How to validate a product idea through customer conversations: six steps, weak vs strong signals, what commitment to ask for and when to stop.

October 2, 20269 min read

Customer interview questions for PMs and marketers: 20 copyable questions grouped by purpose, a bad-vs-better table and a short prep checklist.