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Conversion rates and proportion tests

Comparing conversion rates between variants and reading uplift correctly.

Lesson 11 of 24~31 min of learningIncludes ~22 min for questions and tasks

Contents1 of 49 steps
1 of 49 steps

You

Results are in! Control converts at 5.2%, treatment at 6.8%. That's a 31% lift - let's ship it!