A price from the cost of today
Anchor the first price to what the current workaround costs the customer and what the result is worth, not to your own costs or your fears.
Lesson 9 of 30~18 min of learningIncludes ~12 min for questions and tasks
Contents1 of 37 steps
You
Alex Tutor
Nina
Alex Tutor
Oscar
Alex Tutor
Alex Tutor
Question 1
What is the best anchor for GarageDesk’s first price?
Oscar
Alex Tutor
You
Alex Tutor
You
Alex Tutor
Alex Tutor
Question 2
Dennis expects reminders to bring back at least 3 visits a month, each leaving about 700 UAH margin. GarageDesk costs 600 UAH a month. How many times does the extra margin cover the price?
Units: times (e.g. 2.5)
Nina
Alex Tutor
Oscar
Alex Tutor
Alex Tutor
Question 3
True or false: cutting the price from 600 to 300 UAH would make shops like Paul’s, which spend nothing on the problem today, much more likely to pay.
You
Alex Tutor
Oscar
Alex Tutor
Alex Tutor
Question 4
Which of these belong in what the forgotten-service problem costs a shop today? Select all that apply.
Nina
Alex Tutor
Oscar
Alex Tutor
Alex Tutor
Question 5
Another shop owner makes about 900 UAH margin on a returned service visit. At 600 UAH a month, how many returned visits a month does GarageDesk need to bring back to pay for itself? Whole visits only.
Units: visits
Nina
Alex Tutor
You
Alex Tutor
Alex Tutor
Question 6Short answer · AI-checked task
Nina wants to start at 300 UAH “to be safe”. Write Oscar’s case for keeping 600 UAH a month in 3–4 sentences, using Dennis’s numbers.
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Log in to get AI feedbackAlex Tutor
Alex Tutor
That’s the lesson. You answered every task — nicely done.