EBITDA
Also called: earnings before interest, taxes, depreciation and amortization
Earnings before interest, taxes, depreciation and amortization: operating profit after paying everyone, owners included at a market salary, but before financing, tax and accounting write-downs. Larger companies are often valued as a multiple of it.
EBITDA stands for earnings before interest, taxes, depreciation and amortization. It's a company's operating profit with the effects of how it's financed (interest on loans), where it pays tax, and accounting write-downs of equipment and other assets taken out. The idea is to show how much the business itself earns from its operations, so companies with different loans or tax situations can be compared.
Unlike owner earnings (SDE), EBITDA assumes every role is paid a normal salary, including the founders' roles. That makes it the natural measure for companies large enough to be run by hired managers, and it's the figure most mid-sized and large company deals are priced on.
For small SaaS companies EBITDA is often a poor guide on its own. Software businesses have few assets to depreciate, so EBITDA is close to plain operating profit; and a young company that reinvests everything in growth can have almost no EBITDA while its revenue is worth a lot. That's why small software businesses are usually valued on ARR or owner earnings, and EBITDA becomes the main figure only when the company is larger, stable and run without its founders.
Example
In October of year 2 GarageDesk earns an MRR of 165,000 UAH, spends 67,000 UAH on everything except the founders, and pays each founder 40,000 UAH. It has no loans and almost nothing to depreciate.
If 40,000 UAH is a fair market salary for each founder's role, EBITDA ≈ 165,000 − 67,000 − 80,000 = 18,000 UAH a month, 216,000 UAH a year. A buyer's 6,000,000 UAH offer would be about 6,000,000 / 216,000 ≈ 27.8 times EBITDA, a number that looks absurd until you see that the same offer is about 3 times ARR and 5.1 times owner earnings. For a business this size, EBITDA is simply not the figure the price is based on.
Common mistakes
- Confusing EBITDA with owner earnings. EBITDA subtracts a market salary for the owners; SDE adds their pay back.
- Applying big-company EBITDA multiples to a small business. The multiples and the logic differ.
- Treating EBITDA as cash. Taxes, loan payments and equipment purchases still have to be paid.
- Paying founders below market to inflate it. A buyer will adjust for the real cost of the roles.